SimplyV Launches Plant-Based Cream Cheese in the U.S.
BOCA RATON, Fla. —
(February 15, 2023) – SimplyV, a new brand from Franklin Foods, is expanding to the United States with the launch of its plant-based cream cheese. This chef-tested product, made from almonds, offers the texture and taste of dairy cream cheese and will roll out to foodservice and grocers in March 2023. SimplyV has been a market leader in the largest European market with its plant-based cheese products for the past five years and this product launch marks the first time the brand will be available in the U.S.
“SimplyV is an excellent option for any restaurant or foodservice operation that is wanting to add more plant-based options to their menus or for grocers wanting to add more plant-based products to their shelves,” said President and CEO of Franklin Foods Emma Aer. “SimplyV has an incredibly delicious taste profile and in blind taste tests, it outperformed two major plant-based competitors on the most important attributes—flavor and creaminess. You can easily spread this plant-based cream cheese on a bagel and it can also stand on its own when used in baking or as a recipe ingredient.”
The plant-based SimplyV cream cheese is free of dairy, soy, palm oil, lactose, and gluten. Depending on the task at hand, this versatile product can be spread, baked, whipped, and used for thickening. SimplyV cream cheese will be available for foodservice customers in 1-oz. portion cups, a 5-lb tub, and a 30-lb box in the Original flavor and for consumers, they will launch the first plant-based 8-oz. bar in the Original flavor and 8-oz cup varieties in three flavors—Original, Strawberry and Onion & Chive. The products are made in the U.S., and the product, recipe, and packaging have been designed for American customers, using best practices and plant-based cheese knowledge from Europe.
“We believe our new cream cheese is the creamiest of all plant-based cream cheese…