Why Walmart-Brand Cream Cheese Highlights the Problem With the US Economy
- Walmart’s cream cheese was one of the fastest-growing brands of 2022, according to Morning Consult.
- The product’s popularity shows the effects of inflation and supply chain problems on shoppers.
- Dairy products in particular have been hard-hit by inflation, pushing consumers to save money.
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One of the products that consumers reached for this year wasn’t a new streaming service or an upstart product that blew up on TikTok. It was cream cheese from Walmart.
According to surveys conducted by Morning Consult, cream cheese sold at Walmart under the retailer’s Great Value brand was the eighth fastest-growing brand in 2022. The ranking includes products and brands that saw consumer interest grow the most in 2022.
Store-brand cream cheese isn’t a typical contender for most popular product, said Emily Moquin, food and beverage analyst at Morning Consult.
But the factors that likely made it popular with consumers highlight some of the most important dynamics of 2022, she told Insider.
“The fact that Great Value cream cheese is in our tracker this year… is an interesting confluence of factors that are all part of…
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