Supermarket announces record price cuts on everyday products – cheese, sausages and more

Besides, they will remain loyal to their commitments to farmers and suppliers “which means customers can continue to feel good about shopping with us”.

Mr continued: “Supporting our farmers is as important as supporting our customers. Last year alone, we paid our British beef, chicken, egg, milk, poultry and salmon farmers an additional £56million as a result of the increase in costs they were facing.

“We remain committed to buying British and to the highest animal welfare standards, not just for whole cuts of but in other products from sandwiches to stocks and mayonnaise.”

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