He spent years telling New Zealand that good things take time, but iconic “southern man” of New Zealand advertising, Terry Procter, has died, aged 84.
Procter featured in the famous Mainland Cheese commercials alongside Kevin Corcoran for more than a decade, through a number of campaigns, including “time poor”, “time to check the cheese” and famously, “good things take time”.
His son Charlie Procter confirmed to Stuff he died on Monday night. He remembers his father as a hard-working family man, keen beer drinker, and a “good, hard bloke” who was known and loved by his Picton community as “the cheese man”.
“Those ads took them far, but they always gave their money away to people that needed it … they both did a lot for charity, and just wanted better for other people,” Charlie told Stuff.
“He was just one of those typical Kiwi blokes working the hard yards – he never thought he’d get to the point where he was in advertisements.”
Before taking the role of southern men patiently waiting for cheese to mature, neither Procter nor Corcoran had any acting experience.
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“It was my mother that pushed him, and he turned up in a pair of gumboots, a singlet, and a pair of glasses tied around a bit of string. He didn’t really want for much, but they took to him straight away,” Charlie said.
Procter came into the role by chance – a man who loved to laugh, he had been out with friends on a fishing trip, and after sinking a few beers his jokes caught the attention of a talent scout.
“They were looking for a good sort of southern bloke to do these ads, but he wasn’t too keen at all,” Charlie said.
“It was my mother that pushed him, and he turned up in a pair of gumboots, a singlet, and a pair of glasses tied around a bit of string. He didn’t really want for much, but they took to him straight away,” Charlie said.
Though Procter and Corcoran hadn’t met before becoming the faces of Mainland cheese together, the two…
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