Florida woman sues Kraft Heinz over 3.5 minute Velveeta mac and cheese


CNN
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The label on a cup of Velveeta’s microwaveable mac and cheese says the meal only takes three and a half minutes to prepare. But a Florida woman says this is false – and she’s suing the manufacturer for $5 million.

Amanda Ramirez, of Hialeah, has filed a proposed $5 million class action lawsuit against Kraft Heinz Foods Company alleging the food producer’s Velveeta Shells & Cheese takes longer than advertised to prepare, court documents show.

Attorneys for Ramirez filed the lawsuit in the US District Court for the Southern District of Florida on November 18, according to the complaint.

The lawsuit claims that the packaging on the microwavable single-serve cups of mac and cheese that says it will be “ready in 3½ minutes,” is “false and misleading.”

The product’s instructions say to microwave the cup for 3½ minutes. But Ramirez’s attorneys argue this number doesn’t account for the other four steps required to prepare the pasta: removing the lid and sauce pouch, adding water, microwaving, and stirring, according to court documents. The additional steps mean it’s impossible for the mac and cheese to be ready in just three and a half minutes, according to the complaint.

Kraft Heinz Foods Company dismissed the lawsuit as “frivolous” in a statement.

“We are aware of this frivolous lawsuit and will strongly defend against the allegations in the complaint,” a Kraft Heinz Foods Company spokesperson told CNN Monday.

The lawsuit alleges that Kraft is unfairly profiting off of false advertising on the cups, especially because customers trust the well-known brand to be honest with them.

Ramirez’s lawyers argue that the company sells the product at “a substantial price premium” while using its “misleading” marketing of “‘ready in 3½…

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