Cheer cheese selling for $17 at Aussie supermarkets amid cost of living increases
A pack of 36 slices of cheese was recently seen on the shelves of an Australian supermarket for $17 – as families buckle under cost of living pressures ahead of Christmas.
The 750gram family pack of Cheer cheese slices was advertised with a $17.55 price tag as seen in a photo shared by former Seven News presenter Jacqui Felgate.
‘Is this how much cheese costs now?’ she wrote.
While it’s unclear where the slices were sold, Coles recently sold the same pack of the Cheer dairy product for $17.55 in November.
Its website now shows the product has gone down to $14.00.
The 750gram family pack of Cheer cheese slices was advertised with a $17.55 price tag as seen in a photo shared by former Seven News presenter Jacqui Felgate
Woolworths also sells the Cheer 36-slice pack for $14.00, while Aldi doesn’t stock it.
Many of Ms Felgate’s fans said they’d seen the prices of dairy products skyrocket in recent months, while others pointed out the struggles farmers were facing.
One shopper said they saw a 625gram Devondale Tasty cheese block for $11.
‘Dairy farm is a diminishing industry as most farmers love their animals but we’re never paid a decent milk price,’ one said.
‘Our grocery bill has gone up by at least 30 per cent in 2 years. That’s not fancy things either. It’s tiring having to re-budget constantly,’ commented another.
‘And this is why no one can afford life anymore, interest rate rises, groceries are a joke,’ said a third.
Cheer cheese, formerly known as Coon, suffered a major drop in sales after its rebrand with 75 workers being let go in November.
In July 2021, the then 90-year-old Australian Coon cheese brand changed its name to Cheer after a campaign saying the old name was racist, as the word ‘coon’ is a slur against people of colour.
Cheer cheese owner Saputo has always maintained the cheese was named after American cheesemaker Edward Coon.
In July 2021, the then 90-year-old Australian Coon cheese brand changed its name to Cheer after a campaign saying the…
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