CEC Entertainment Announces Licensing Program for Chuck E. Cheese Characters
New line-up of partners to develop products for multi-generational fans of the beloved entertainment property
DALLAS, June 12, 2023 /PRNewswire/ — Chuck E. Cheese, the number one family entertainment company loved by generations, is thrilled to introduce the launch of a consumer products program based on its iconic brand and characters. This initiative by the new global licensing, media and entertainment division marks a significant milestone for Chuck E. Cheese as it expands its brand presence through strategic partnerships across multiple categories, including apparel, toys, games, collectibles, food and beverage. The program aims to leverage the global awareness of Chuck E. Cheese IP, tapping into a multi-generational fan base with products leveraging both retro and current styles.
Chuck E. Cheese Licensed Products 2023
CEC Entertainment previously announced a licensing partnership with Flatlander Foods for a frozen pizza which launched at groceries across the country in 2021 and continues to expand due to consumer demand. Several retro apparel collections are currently available in retail stores and online, and its pre-sale for the first-ever retro Chuck E. Cheese Pop! with Funko has seen strong early sales results. The licensing program continues to grow, most recently inking deals with Bonkers Toy Co. and Wilder Toys to develop an exciting range of new toys, games and collectibles that will be debuting at retail in 2024.
“We are incredibly excited to embark on this new chapter for Chuck E. Cheese,” said, Melissa McLeanas, vice president of global media, licensing, and entertainment at Chuck E Cheese. “We have carefully selected a diverse range of partners to collaborate on this initiative, ensuring that every product and experience captures the essence of the Chuck E. Cheese and friends universe and appeals to our wide-ranging audience.”
Ahead of the industry’s Global Licensing Expo, the brand shared their initial roster of 15 partners across product…
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