Britannia Industries Collaborates with Bel Group to Offer World-Class Cheese Products
Britannia Industries Ltd. one of India’s leading Food Companies and Bel, a renowned French cheese maker and a major player in healthy snacking, announced having entered into a joint venture to offer Indian consumers a world-class range of nutritious, delicious, and accessible cheese products.
Bel shall acquire a 49 percent stake in Britannia’s wholly-owned subsidiary BDPL (Britannia Dairy Private Limited). The entity thereafter shall be renamed as ‘Britannia Bel Foods Private Limited’. The cheese products will be produced in the JV’s new, state-of-the-art facility at Ranjangaon, Maharashtra.
The facility is backward-integrated to collect milk from local farmers in the region. The products will be co-branded using the trademarks ‘Britannia’ and ‘The Laughing Cow’ and will be introduced in innovative formats, to ride on the fast-growing cheese category in the country. Abhishek Sinha, Chief Business Officer, Dairy business, Britannia is named the CEO of the Joint Venture.
The joint venture will combine Bel Group’s century-old legacy and knowledge of delivering innovative and delicious cheese products under the iconic global brand The Laughing Cow with that Britannia’s equity of trust, quality, distribution network, and knowledge of the Indian market to expand the cheese industry in the country.
By joining forces through the JV, Bel Group and Britannia aim to create the best conditions to accelerate the development of the nascent cheese market in India thanks to the strategic complementarity of the two companies. Britannia Industries will hold a 51 percent stake in the Joint Venture Company, while Bel Group will hold 49 percent.
“Britannia’s partnership with Bel Group will enable consumers to enjoy international quality cheese products that will now be made in India. As an indigenous Indian Company, we are proud to be an integral part of the Prime Minister’s vision of an Atmanirbhar Bharat as we manufacture the best of delicious,…
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