Violife launches “new to market” blue cheese

Upfield-owned vegan cheese brand, Violife, has launched Vegan Blue, a crumbly blue-cheese alternative with added spirulina “veins” for authenticity.

Victoria Slater, head of Violife Northern Europe, said: “At Violife, we’re focused on helping our customers celebrate with new flavours and textures, especially during the festive period”.

“Our new Celebration Platter, including the innovative Vegan Blue, is a perfect addition to any Christmas cheese board.”

The GMO, preservative and nut-free plant-based cheese block is available in Tesco stores for an RRP of £3.25.


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