The supermarket own brand items including cereal, cheese and fruit where prices have doubled in 12 months says Which?
The prices of some everyday groceries have more than doubled in a year – with own brand supermarket products behind some of the biggest hikes – suggests a study of 25,000 food and drink items.
From cereal to cheese, analysis of items at eight major supermarkets, has found that it is grocery staples that have experienced the highest inflation, with own brand products hard-hit.
A study of 25,000 items at eight supermarkets is tracking rising prices. Image: Stock photo.
UK inflation shot up unexpectedly last month as vegetable shortages pushed food prices to their highest rate in more than 45 years, according to official figures from the ONS.
Consumer group Which? has looked at items with the highest inflation at each supermarket to find which products have seen the biggest percentage rises in the three months to the end of February, compared with the same period last year.
Milk, meat and fruit say researchers all feature in each supermarket’s list of groceries with the highest inflation – highlighting how under pressure shoppers are to afford the most essential and basic of items even when attempting to purchase supermarket own brands.
Which? says many everyday items are rocketing in price. Image: iStock.
Among the products to have doubled in price are:
* Asda’s Free From Special Flakes (300g) up from 62p to £1.43 (129% increase)
* Waitrose’s Essential Italian Mozzarella – 80p to £1.77 (121%)
* Morrison’s Free From Corn Flakes (300g) 60p to £1.29 (115%).
* Sainsbury’s Hubbard’s Foodstore Water (2L) 17p to 35p (106%)
* Tesco Creamfields French Brie (200G) 82p to £1.65 (103%)
* Lidl’s Chene D’argent Camembert (250g) 99p to £2 (102%)
The list of the biggest price increases reflects the tracker’s findings that overall it is budget and own-brand items experiencing higher rates of inflation compared to premium or branded counterparts.
While it hadn’t quite doubled in price the report highlighted very basic items which had been subjected to considerable…
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