The Drum | 6 Hot Valentine’s Stunts, From Jimmy John’s ‘MILF’ Cookies To Babybel’s ‘V-card’
Whether a consumer is spending Valentine’s Day with their special someone, their fur baby or themself, Babybel, Baskin-Robbins and others are looking to grab their attention with these new Valentine’s Day stunts.
Budweiser’s collab with Urban Stems screams ‘Beer my valentine’ / Credit: Budweiser
6. Love at first bite: Baskin-Robbins’ ‘Love Potion #31’ returns
Baskin-Robbins‘ ‘Love Potion #31‘ has made its annual return as the ice cream chain’s February Flavor of the Month. A scoop of Love Potion #31 packs white chocolate and raspberry flavored ice creams, raspberry-filled chocolate flavored hearts, raspberry swirls and chocolate chips.
Baskin-Robbins has also introduced something new this month: the ‘Crazy for You Cake,‘ a heart-shaped ice cream cake with fudge accents, chocolate drips and rosettes made from Oreo cookie and buttercream.
5. Babybel tempts the vegan-curious to lose their ‘V-card’
Snack cheese brand Babybel wants to help the vegan-curious go all the way. For Valentine’s Day, the brand teamed up with married couple and actors Jason Biggs and Jenny Mollen to release a heart-shaped, plant-based cheese box and gift kit to help wannabe vegans have a memorable ’first time.’
The ’Babybel first time experience’ is a kit designed to spark a vegan romance, and comes with a heart-shaped vegan cheese box, two matching robes, a cozy blanket, a snacking board and wine glasses. Fans can enter to win the kit at babybelfirsttime2023.dja.com.
4. Budweiser & Urban Stems make a beer buff’s bouquet
…..