Pop-up store woos Parisians with algorithmic macaroni cheese | World
Posted On February 5, 2023
An elegant Parisienne is eating macaroni cheese with wooden cutlery from a pink cardboard bowl. “We heard about it on TikTok,” she says, between taking snaps of her dish on her smartphone. “What do you think of it?”
The Parisienne, who is in her early 20s, looks mortified when The Times proffers a less-than-enthusiastic appraisal of the €12.90 macaroni cheese that is the latest fashion in home delivery food in France.
Welcome to cuisine by algorithm, a concept denounced by French traditionalists as a capitalist evil, but one that may have a big future.
The idea is to analyse home delivery data from the US and the UK to see what the British and the Americans like to order and to offer something similar to
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