Packaging priorities: 89% of European hard cheese consumers value transparent packaging
Amcor, a global leader in developing and producing responsible packaging solutions, has today revealed new research into how consumer attitudes and expectations have changed towards hard cheese packaging across Europe.
Amcor’s research surveyed 3,176 hard cheese shoppers across the UK, France, Germany, Italy, Netherlands and Sweden to understand how packaging influences purchasing decisions and what their preferences are for hard cheese packaging.
Key findings include:
- Transparency is at the forefront of consumer decision-making
Amcor’s research revealed that 89% of consumers across Europe said that transparent packaging was important to them when buying hard cheese. Consumers want to assess the product’s appearance, size and freshness before making any purchasing decisions. The research also shows that if the packaging is not transparent enough, particularly for new products, it could mean leaving the product on the shelf, as consumers don’t want to risk spending money on an unknown product they cannot see.
- Resealable packaging plays a role in customer loyalty
The research also found that consumers of hard cheese pay special attention to the sealing of the packaging when picking products from the shelf, with 70% ranking seal integrity as the most important packaging requirement. 53% also recognized “reclosability” as a key factor – influencing a willingness to repurchase. Resealable packaging was most popular among consumers in France, with 76% highlighting it as important.
“Transparent and resealable packaging that showcases the quality of hard cheese products and keeps products fresh are key packaging attributes for hard cheese consumers,” explained Yi Jiang, Marketing Director Dairy, Amcor EMEA. “Our research also shows that consumers’ experience with using resealing features is not always positive, which can cause frustration, and indicates room for brands to improve their consumers’ packaging experience.”
- Consumers are…
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