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An iconic New York City cafe has raised eyebrows after one person noticed it was selling an ordinary ham and cheese sandwich for a whopping $29.
EAT, the famed Upper East Side marketplace and café owned by restauranter Eli Zabar, turned heads this week when Reddit user u/mauceri posted a picture of the pricey ham and cheese sandwich to the Reddit forum r/nyc. “Spotted while walking around the UES while a family member has surgery at HSS,” the Reddit user wrote. “Eli Zabar’s on Madison between 80/81st.”
The pre-packed ham and cheese sandwich seemed just like any other sandwich. It was sliced in half and placed in a fridge alongside other to-go lunch items (note the $24 egg salad sandwich). But what appeared to set this ham and cheese sandwich apart from the others is that it was made with so-called “health” bread, perhaps the reason for its hefty price.
The Reddit user’s post instantly went viral, with more than 2,000 votes and 600 comments from fellow New Yorkers all asking the same questions: Why is the ham and cheese sandwich so expensive? Do all New Yorkers pay this much? And what exactly is health bread?
“Okay seriously, this is criminal,” said one person. “Seriously… who’s buying this???” asked another. One user wrote: “This is literally unbelievable.”
Well, according to Eli’s son Sasha Zabar, their health bread is exactly that: healthy.
“Every morning we bake our seven-grain health loaf in a special size, which EAT then slices the long way, schmears with French mustard, and covers with thinly sliced roasted glazed ham and imported Swiss cheese,” he recently told Gothamist. In fact, it’s Eli Zabar’s “signature sandwich since Eli first opened in 1973.”
The $29 ham and cheese sandwich is actually two sandwiches packed into one wrapping. A…
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