A solution so simple, we actually feel a bit stupid saying it out loud
The most important day of the year for cheese-lovers poses a question for anybody who appreciates the popular dairy product: “Do you know where your cheese is?”
Far too often, says one waste and recycling company, the answer is “going mouldy in your fridge”.
And for Divert.co.uk – the UK’s waste company that hates waste – the amount of cheese wasted by the British public is a scandal of national proportions.
“We, as a nation, throw thousands of tonnes of cheese in the bin every year,” says Divert.co.uk spokesperson Mark Hall. “And it’s ironic that National Cheese Lovers Day is the annual peak for cheese wastage.”
So how can we show our love for the greatness that is the varied world of cheese? It’s simple: Remember to eat it.
The sordid truth about bad cheese:
According to recent surveys by the government’s Love Food Hate Waste campaign, as well as one of our fellow waste companies, people in the UK waste hundreds of tonnes of cheese every day, largely because it has been left to go mouldy or dry out.
“And the peak time for this is the second half of January,” says Divert’s Mark Hall, “That’s when people remember they bought a Christmas cheese board selection in December, and only become aware of it when it begins to stink their fridge.”
That’s when the British nation collectively turns up their nose at bad cheese, and throws around 2,000 tonnes of the stuff in the bin. Ironically, that time coincides with National Cheese Lovers Day, which is nothing to be proud of.
“These cheeses died for nothing!” roars Mark, “And it didn’t have to be that way.”
The sad truth is that people tend to buy fancy cheeses without trying them, find out it’s not to their taste, and then forget about it.
Coupled with the fact that most people don’t know how to store their cheese correctly, then it’s not…