MONTCHEVRE GOAT CHEESE ‘MAKING MISCHIEF’ WITH NEW BRAND CAMPAIGN, REFRESHED LOOK, NEW PRODUCTS

Look for new packaging on shelves now, tasty new products this fall

MILWAUKEE, June 20, 2023 /PRNewswire/ — Montchevre, the leading U.S. goat cheese brand from Saputo USA (SUSA, Saputo), announces the launch of its new brand campaign encouraging consumers to “Make Mischief with Montchevre.” The campaign features a series of comical ads highlighting innovative flavors and products inspired by very mischievous goats. Accompanying this campaign, is a fresh new look to its packaging, along with playfully delicious new products and flavor combos hitting grocery retail shelves later this fall.

Credit Saputo USA

Credit Saputo USA

“Goat-cheese demand continues to rise, as does consumer demand for complementary and complex flavor combinations,” said Jenny Englert, SUSA marketing director. “With the Montchevre brand, we’re purposely mischievous in our innovations and always looking for those unique flavor profiles and product combinations that break the norm and help us stay ahead of trends and consumer demand.”

Staying ahead of trends and meeting customer demand is what retailers have come to expect from the Montchevre brand. In addition to its fully integrated brand campaign launching in late June, consumers can expect the following heading into summer and fall:

  • Innovation: The new Montchevre Duos feature two-in-one flavor mashups in a unique goat cheese log form. The new Montchevre Duos will be available in Sweet Hot Peppers + Garlic & Herbs, a bold blend of spice and herbs wrapped around a piquant flavored core, and Blueberry + Lemonade, a sweet blueberry-flavored core enveloped by a refreshing citrusy lemon twist. Montchevre Duos are available for shipping in August and will hit shelves as early as mid-fall.

  • Flavor Expansion: An expanded line of goat cheese toppers with a new flavor. Thai Sweet Chili, the newest flavor in the topped line portfolio, is a fragrant blend of sweet red peppers, lime, garlic and spices for a kick of heat. This new flavor is expected to hit retail shelves in…

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