Mad Heidi’s Cheese War Brings Back An Almost Forgotten Movie Genre
- Home
- SR Originals
The Mad Heidi movie playfully reignites the exploitation genre, through bloodshed, zombies, and a plot revolving around the magic of cheese.
Swissploitation’s Mad Heidi looks to bring back the borderline forgotten genre of exploitation movies with a cheerful blend of comedy, bloodshed, and cheese. 2022 proved a fruitful year for cinema, but also one that saw audiences grow jaded with many common movie tropes and trends. Many of the most highly regarded movies of the year served as love letters for far older movies and genres, reigniting interest in these areas – something that Mad Heidi’s recent online release at madheidi.com looks to continue. With Mad Heidi having thus far won four awards (the Audience Award at the Brussels International Fantasy Film Festival & Trieste Science+Fiction Festival, Best Director at Terror Molins, Best Feature Film at the Vancouver Horror Show, and the Antonio Margheriti Award at the TOHORROR Fantastic Film Fest), the stage has been set for its part in a cinema resurgence.
SCREENRANT VIDEO OF THE DAY
Get 50% off with promo code SCREENRANT and watch the movie now on madheidi.com
Mad Heidi provides an almost awe-inspiringly surreal tale about Heidi: a woman who witnesses the death of her loved one for his dairy production in a cheese-based dystopia, and who is then sent to jail, where she makes a plan to get her revenge. As this suggests, the movie swiftly becomes a combination of the classic action movie Kill Bill and The Sound of Music, complete with a host of classic movie references, and at least one cheese waterboarding scene. However, these moments also all work to serve a greater purpose, and revive an almost dead genre – a mission helped by Mad Heidi having been played at 21 festivals around the world, including Telluride Horror Show, Vancouver Horror Show and ScreamFest LA.
..