Leftovers: Hormel brings chili cheese beer to the Super Bowl party; Dolly Parton adds to her baking line

Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get pitched, so here are some leftovers pulled from our inboxes.

Hormel brews craft… chili?

Meat giant Hormel is combining two Super Bowl staples for a spicy new drink.

The company announced a beer inspired by its chili dip:, Chili Brew, made in collaboration with Modist Brewing Co., a Minnesota-based brewer. The lager contains barley malt and flaked corn, which the company said gives it a “chip-like” base, along with spices and cheddar powder to tap the chili dip flavor.

Hormel is selling four packs of the limited-time beverage on its website for $24.

In past years, the meat processor has used the big football game — which will be Feb. 12, — to promote its flagship chili products in new ways. Last year, the company held a contest to give away a keg full of its chili cheese dip on the week of the Super Bowl.

Other brands have used the likeness of their popular savory products for limited release drinks in the craft beer space. In 2018, Planters’ then-owner Kraft Heinz brought its peanut flavor to an IPA. And in 2020, French’s Mustard debuted an unconventional yellow-colored brew with the flavor of the condiment.

Despite being a prime day for snacking and alcohol consumption, 2023 Super Bowl parties could be impacted by ongoing inflation of prices. Last year, Big Game party snacks were 8% to 14% more expensive than 2021, according to Wells Fargo analysts.

— Chris Casey

Leftovers: Hormel Brings Chili Cheese Beer To The Super Bowl Party; Dolly Parton Adds To Her Baking Line

Optional Caption

Courtesy of Duncan Hines


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