It’s a retro food that’s made a comeback thanks to social media.
Cottage cheese — long a polarizing dairy product — is now cool, with over 200 million views for #cottagecheese on TikTok.
Users are racking up millions of views on videos sharing their twists on the curdled milk product, using it to make dips, dinners and even desserts.
“Consumers are engaging a lot with new ways to use cottage cheese — whether blended and frozen as a high-protein ice cream alternative or as an ingredient in recipes such as savory breakfast toast, pasta dishes or post-workout smoothies,” Corey Christofel, cultured dairy brand manager of Dairy Farmers of America, said in a statement to The Post.
It’s long been considered nutritious, but now it’s also being celebrated as delicious.
“It, like, kind of checks all the boxes, it’s good for you and it tastes good,” said Melissa Ben-Ishay, the CEO of food company Baked by Melissa, who has a large online following of people who look to her for healthy recipes.
The polarizing dairy product has become cool again.
Ben-Ishay, 39, has 2.2 million TikTok followers, thanks in part to viral cottage cheese she shares, such as cottage cheese with cucumber on toast.
“A lot of what you see as going viral is just good, and it will always just be good,” the cottage cheese enthusiast added. “But people either didn’t know about it, [or they forgot about it] and that’s why it went viral.”
@healthfactsz
🍧🍓LOW CARB HIGH PROTEIN ICE CREAM 🙌 If you want more healthy low carb recipes like this, then checkout the link in my bio @healthfactsz and download the free KETO GUIDE eBOOK. It’s packed with 20 powerful low carb recipes & helpful tips and strategies that can help you achieve your health and weightloss goals. . Cottage cheese really is having its moment. . I’ve shared a ton of whipped cottage cheese desserts with you, but this latest viral trend has had me hooked!…
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