When do you pick up a bottle of milk last time? What about dairy snacks and drinks?
Dairy products nowadays are turning in unexpected formats like cheese sticks in the shape of lollipops, crispy seaweed wrapped with cheese fillings and side dishes in addition to liquid milk.
Besides mass market categories like liquid milk and infant formula, new cheese and yogurt offerings, cream cheese spreads, slices and freeze-dried cheese crisps have hit the shelf in recent years.
Shanghai financial consultant Laura Lu who sometimes bought sliced cheese for breakfast, said there’s an increasing choice for cheese sticks, natural cheese and baking ingredients at groceries such as Freshippo and Metro.
“Domestic yogurt and other dairy makers are offering more cheese options and snacks to choose from and it’s also easier to order for delivery,” she added.
China’s innovation scene in the dairy segment has attracted industry giants as well as new entrants, and the overall industry capability is expected to be further enhanced.
China Dairy Industry Association last week recognized Tetra Pak’s Kunshan Integrated Site as the first Science & Technology Innovation Base in the country.
The company sees increasing new scenario for dairy consumption in recent years, with demands for portable small packages as well as bulk size for catering industry both on the rise.
Liu Meiju, vice president of China Dairy Industry Association, noted that innovation is crucial for the dairy industry to ensure high-quality development.
To respond to specific nutritional demand for dairy consumption in China, which is already Tetra Pak’s largest single market, it sees the need to stay closer to the local market by combining technology training, product design, customer innovation at this integrated site.
The Kunshan site has been enhancing support for food and beverage companies to test new products, flavors and package formats.
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