The new packs are designed for orders from Butlers’ online cheese store. The challenge set for BoxWay Packaging was to design a new outer box that allowed for inside and outside printing to share messaging with customers that would both inform and build anticipation.
The new box is made from paper-based corrugated packaging. All BoxWay Packaging sites are FSC certified.
Scott Reed, general manager of BoxWay Packaging Exeter, said: “We have enjoyed working on this pioneering project with Butlers Farmhouse Cheeses as we have been able to create an exciting, sustainable multi-purpose pack offering an enhanced customer experience and bring a little extra delight for customers when buying some really lovely cheese.”
Matthew Hall, fourth-generation owner at Butlers Farmhouse Cheeses, added “Our direct-to-consumer packaging must protect as well as reflect the quality British farmhouse cheese inside. We also wanted it to align with our range of recyclable cheese packaging, which is an area of ongoing innovation and development.”
“Cheese makes people happy and when it’s delivered to your home, it’s an exciting moment, so the delivery and opening experience must be joyful, too. Our new outer box delivers on all fronts – functionality, sustainability and excitement, so we’re really pleased with the finished product.”