Bel Brands USA Launches Nurishh Incredible Dairy Animal Free Cream Cheese Spread Alternative and The Laughing Cow Plant-Based
Nurishh Incredible Dairy Animal Free and The Laughing Cow Plant-Based Deliver on the Taste and Texture Consumers Expect from Bel, While Setting the Stage for Continued Innovation and Partnerships to Expand Bel’s Alternative Dairy Offerings
Building on the successful launches of Babybel Plant-Based and Boursin Dairy-Free, Bel Brands USA today announced the launch of Nurishh Incredible Dairy Animal Free Cream Cheese Spread Alternative, created in partnership with Perfect Day, and The Laughing Cow Plant-Based, which join the ranks of Bel’s beloved cheeses with alternative dairy options to reach even more consumers.
Consumers continue to demand a wide range of dairy and dairy alternative cheese products to meet their dietary preferences, and Bel is uniquely positioned to leverage its 150 years of experience to understand what makes cheese, cheese. Bel continues to work closely with consumers to develop each product and ensure cheese lovers’ expectations are met for the taste, texture and richness that more closely mimics the dairy-based cheeses consumers already know and love.
As Bel Brands USA pioneers into new territories of dairy alternatives, its portfolio of products have been met with positive consumer feedback and expanded distribution, paving the way for continued product development, innovation and new forward-thinking partnerships, including Perfect Day, the precision fermentation leader that has developed a kinder, greener protein designed for a more sustainable future.
“At Bel Brands USA, we’re proud to offer a wide array of products for cheese lovers everywhere regardless of their dietary and lifestyle preferences,” said Shannon Maher, Chief Marketing Officer at Bel Brands USA. “Building on the success and consumer excitement from Babybel Plant-Based and Boursin Dairy-Free, we’re thrilled to unveil new innovations from both our most well-known brand with the launch of The Laughing Cow Plant-Based as well as…
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