BALDERSON CHEESE ENTERS THE FOOD DELIVERY MARKET
Most trusted aged cheese brand launches the slowest delivery service (ever) to remind Canadians that great taste takes time.
TORONTO, March 7, 2023 /CNW/ – Balderson Cheese, owned by Lactalis Canada, has become the newest player in the food delivery service game, but they’re hitting the market with a twist. Starting today, Canadians can get their hands on a complimentary block of mouth-watering, 1-year old cheddar cheese. The catch? This masterfully aged and bold-tasting cheese will be delivered one year from the order date. That’s right, Canadians will have to wait 525,600 minutes for their cheese to be made and delivered before they can savour its iconic taste.
Balderson Cheese (CNW Group/Balderson Cheese)
Leading up to delivery, Balderson will send the limited number of recipients with updates throughout the year, so consumers can check in on their cheese before they receive it—one year later.
“Consumers have grown so accustomed to instant gratification and quick meal delivery at the touch of a button without stopping to appreciate the craftsmanship behind each bite,” says Bindia Wijesekera, Brand Manager at Balderson Cheese. “At Balderson Cheese, we know the value of slowing down and allowing the right amount of time to heighten the flavour experience. We want to remind Canadians that true, premium quality is worth waiting for. And great taste takes time.”
Balderson Cheese has been crafting masterfully aged cheddar cheese for over a century, while Lactalis Canada has been providing Canadian families with premium, quality dairy products that are a staple in most homes across the country.
The delivery service will be available to 100 lucky Canadians who will be randomly selected to receive the complimentary cheddar. The giveaway opens today and will be available until March 26, 2023. For more information about the new Balderson Cheese delivery service or to place an order, visit www.baldersondelivery.com.
About Lactalis Canada Inc.
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