Another Brand Rolls Out Plant-Based Cheese

Another popular cheesemaker has rolled out new plant-based cheese products, and just in time for those who wish to make a new year’s resolution to eat less animal-based foods. Last week on this side of the pond, France-based Bel Group announced that The Laughing Cow wedges will soon appear in milk-free form. 

In addition, a plant-based cream cheese product under the Nurishh brand will make its debut on January 1.

Plant-based cheese has been in the midst of a particularly long journey when compared to how meat alternatives have performed. While some brands such as Miyoko’s Creamery deservedly have a strong fan following, other companies within this space have stumbled. The problems: a funky way of melting (some plant-based cheese products simply don’t, at all), an unappealing texture and face it, there’s not a lot of nutrition in a that’s mostly packed with potato starch and coconut oil. 

The result is that it’s often easier to find a plant-based burger than a cow-free grilled cheese. Some fast and service companies, such as McDonald’s, have given up on meat- and milk-free alternatives entirely for now here in the U.S.

The Laughing Cow now has a plant-based option

But Bel Group may be onto something. The company definitely felt confident enough after the rollout of the performance of its plant-based cheese alternatives that currently fall under the Babybel and Boursin labels. Its brands also have a strong following among consumers who turn to Bel Group’s products for school and work lunches — or, for those who suddenly find out they need to sort out an appetizer platter on a whim. So, if you grew up with The Laughing Cow or are quick to reach for a sack of Babybel mini-rounds, considering a plant-based option isn’t too far of a stretch.

The company has engaged partners that are helping its brands chart a plant-based course. Recently, Bel Group bought a stake in Standing Ovation, a France-based company that has developed a…

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