A cheese sandwich for lunch? Steambox has a different take on that
- Founders: Amit Jaura, Kevin de Krieger, Dennis Giezeman, Michael Kasbergen and Kim Markwat.
- Founded in: 2019
- Employees: 5
- Money raised: Between €150,000 and €500,000
- Ultimate goal: To put the Steambox on the map as a European and American market leader in providing people with a flexible alternative so that they can still enjoy a nice hot meal anywhere, anytime.
“More and more people are consciously focusing on their health,” according to Kevin de Krieger, COO at SteamBox. We are keeping better track of our sleep quality and exercising more. And, of course, we eat a hot meal every day. The latter is something that De Krieger says is still a problem. Because when you’re on the road, and you don’t have that much time, a hot meal is something that is sometimes skipped.
You can soon find something at the gas station. Or you warm something up quickly in the microwave at the office. That’s why De Krieger and his co-founder Amit Jaura developed an electronic lunchbox that uses steam technology, so you can eat a healthy home-made meal nice and hot at the office or on the go. De Krieger tells us more about that in this instalment of start-up of the day.
How did you come up with the idea?
“That’s partly thanks to the Indian background of my co-founder Amit. Whereas he would often bring a nice hot meal from home, I had to make do with my whole wheat sandwiches with cheese. We also share some common ground as we both love sports and good food. Hot meals are important for athletes, and so we soon ran into this problem.”
What problem are you solving?
“We saw that there wasn’t an option to properly reheat your food when you’re outdoors. Not for fanatical sports people, for example. Who often end up just sitting around eating plain cold rice with chicken and broccoli. By using the Steambox, you can be more efficient, more flexible, healthier and also often cheaper. So we began our search for a solution. We found one in the…