Ted Talk! F1 cult hero Kravitz on pit lane secrets, Notebook fame and… cheese
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Ted is talking about cheese. For a Formula 1 pit lane reporter functioning in a world of tyre compounds and floor specifications, Ted often finds himself talking about cheese. Usually at pre-season testing. A bizarre synonymity, some might say, and readers not drooling in the daily churn of digital F1 content may be a little lost already. Don’t worry, you’re forgiven.
Sky Sports’ ever-present pit lane reporter Ted Kravitz – of BBC and ITV before that – has a style of presenting so inimitable that the man himself has formed a devoted following of his own, hate it as he might. Ahead of his 22nd year of pit lane reporting and 27th working in the sport he loves, Ted’s methodology of fan interaction is constantly evolving. This year, forget TikTok: it’s all about TedTok. So, back to the cheese.
“TedTok was just too good for somebody to steal,” the 48-year-old tells The Independent, in the unusually formal setting for him of an office at Sky Studios. “So I’m just going to put nonsense about doing stuff with cheese on there.
“I put up a video of me and Anthony [Davidson] choosing the perfect cheese in Bahrain to carve away the venturi tunnels of the car to the floor edge… it’s harder than you think.
“You could have got a block of cheddar, but then it would’ve just crumbled away and the whole shoot would’ve been a disaster. This was 20 minutes and Anthony was quite right in choosing the right type of cheese… gouda!”
And there you have it. The end result, Kravitz detailing the changes in the underside of this year’s car with a slightly bemused technical director of AlphaTauri Jody Egginton, is viewable to all on YouTube.
Kravitz’s unique use of cheese in broadcasting started two years ago in an interview with Sebastian Vettel but is one example of how, sometimes unbeknownst to the man himself,…