On Target With Cheese And Charcuterie Board Trends, Boarderie Grew 1000% This Year
Boarderie delivers prearranged artisanal cheese and charcuterie boards overnight.
Spouses Julie Larson and Aaron Menitoff operated a gourmet catering company in Palm Beach, Florida for 20 years. When the Covid pandemic hit, all events were canceled overnight. No more catering for Prince Harry and Bruce Springsteen – both former clients. Recognizing that cheese and charcuterie boards were one of the fastest-growing culinary trends, especially among Millennials, they rapidly evolved their business.
Boarderie creates the first-ever completely prearranged cheese and charcuterie boards that can be shipped overnight nationwide. Risking everything to get the new business off the ground, the cofounders saw huge payoffs. They made Oprah’s Favorite Things list in 2022, were featured on ABC ‘s Shark Tank on November 18 and, with 1,000 percent growth in one year, are on track to hit $70 million in revenue.
Appearing on “Shark Tank” was a huge win for Menitoff and Solomon.
Boarderie
Shark Tank investor Lori Greiner agreed to work with Menitoff, co-CEO and managing partner of Boarderie, and Rachel Solomon, co-CEO, CMO and partner of Boarderie, to take their business to the next level, expanding their direct-to-consumer business. After the Shark Tank episode aired, Boarderie sold out of boards and maxed out production. In the days that followed, the company was deemed the largest shipper of overnight packages in South Florida, with a staff of 70 working around the clock to make the artisan boards.
Boarderie is also committed to helping their local community. They hire Arc Clients, adults with developmental disabilities, to perform many necessary tasks such as taping boxes. They also sell Arc Cards made by Arc Clients to corporate groups, with all funds going directly to the artists, and raise money for the Arc annually. After each of the six named storms that have hit Florida in recent years, Boarderie has mass fed power company employees while they are…
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