Cheese pricing trends in China – quarterly tracker
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Epermarket offered lowest prices of the total SKUs within the cheese category from April through June 2023, followed by GZ Grocery and My dmart. According to the analysis, the price range of $5 and $10 was the most competitive, with 123 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Epermarket had greatest share of lowest prices for individual SKUs in cheese in China in Q2 2023.
Analysis of the quarterly price data showed that Epermarket offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed original and brie as the most popular (by number of SKUs) cheese variants. These were priced 5.79% lower than the average price of a cheese SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Epermarket, GZ Grocery, My dmart, JD and . According to the analysis, My dmart had the lowest average unit price, while the retailer with the widest product assortment was Epermarket.
The report brings attention to the intricate pricing dynamics within the cheese market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Epermarket, GZ Grocery and My dmart stood out as prominent e-retailers, providing competitive pricing for a substantial number of cheese SKUs. However, to comprehensively grasp cheese market in China, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the China cheese market, buy the report here.
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