A case filed last month in Miami (why, oh why, is it always in Florida?) confirms once again that no one ever when broke underestimating the intelligence of Americans. It was filed by a woman named Amanda Ramirez “individually and on behalf of all others similarly situated” against defendant Kraft Heinz Foods Company. (Now admit it: were you aware that Kraft and Heinz had somehow joined forces along the way?)
Well, anyway, according to the lawsuit, Kraft Heinz sells what the lawsuit described as “microwavable single serve cups of mac and cheese” under the Velveeta brand. (Only one sentence into all this, and the attorney couldn’t even bring himself to spell out “macaroni”? Of course, for their, er, its part, Kraft Heinz refers to it as its “shells and cheese” product because — apparently following a trend in the fast-food-that-you-make-yourself-at-home market — this version uses shell macaroni instead of the traditional elbow variety.)
And according to the lawsuit, the product, which comes in eight little 2.37 oz. cups to a package, states on the box that the product is “Ready in 3½ minutes.” And you can actually “check the box” because whoever put together this complaint actually included a picture of the “Velveeta and Cheese” box, helpfully shot from a slight angle. And sure enough, you can see that “Ready in 3½ minutes” claim prominently emblazoned on the box right on the front in a circle printed in white against the rest of the yellow background.
And then, not to be outdone, on the next page of the lawsuit (because this part is critical) is also includes a picture of the preparation instructions on the side of the package, instead of just copying them from the box. Judges appreciate it when the lawyers go to the extra trouble of including pictures in a lawsuit, because it helps to break up the tedium of the nothing-but-words-words-words they usually have to wade through.
The reason that the instructions are favored…
..
[ad_2]